11 Tips for Amazon Keyword Research in 2021

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If you are planning to sell on Amazon, or launch an Amazon affiliate site, getting found by your potential customers is critical to your success. Getting found by your customers is not up to luck, and there are several techniques that you can use to drive traffic to your Amazon products or Amazon affiliate links on your website. Let’s explore how to find good keywords for Amazon that will allow you to get seen by those who are interested in your products and who are most likely to make a purchase.

What are Amazon keywords and why do they matter?

Amazon uses a search engine to decide which products to show a potential customer when they type in a query. This is similar to the way Google serves websites and videos to those who type a search term into the bar. The principle of any search is the same. It searches for products or listings that most closely match the terms typed into the bar by the searcher and presents them with a list that most closely matches.

Although the principle of Google and Amazon searches is the same, both of them use different algorithms to determine what to show to specific people and what to exclude. This goes for any private search engine such as Facebook, Etsy, or any other platform. They all have proprietary algorithms, and understanding how these algorithms work is the key to creating titles and product descriptions that will get found by the right customers.

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Good Keywords = Results

Finding the right keyword ideas is the first step, but then, you must take your list of potential keywords and decide which ones are the most important and are likely to achieve the best results. You also need to include a way to track your keyword performance to see how to improve your strategy and get even more customers in the future. Developing a keyword strategy takes research and a little bit of creativity on your part to come up with a top list of keywords and ways that you can use them.

To get found on Amazon, you have to insert the right keywords into your title, product descriptions, tags, and other information in the listing. If you have an affiliate website, you must have the keywords that are appropriate for Google in your web article. You must also have appropriate search terms associated with your Amazon products. The next question is how to do Amazon keyword research so that you know which terms to include in your title and descriptions.

11 Amazon Keywords Tips

How to find good keywords for Amazon is both a science and an art. You can use several tools to help you generate ideas and know what people are searching for when they look for products that are similar to yours. Here are our 11 best ideas for finding Amazon keywords to help customers find your products.

1. Keyword research tools

The process for finding good keywords begins with keyword tools like AHREFS, Semrush, and Moz. These are considered some of the best research tools for generating ideas. When using these tools, you want to try to find words that have a high number of searches, but relatively low competition. Depending on what you are selling, this may be either easier or more difficult for you. Finding ideas for keywords is the first step to increasing search traffic for your products and affiliate website.

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2. Amazon Kindle keyword tool

Using general keyword research tools is a good way to get started finding keywords for your website so that Google will find you, but you should also consider using an Amazon keyword tool that is specifically made to target terms that Amazon shoppers search for the most. You should always put the most important keywords in your product title and the most important keywords at the beginning of your product title. These should include keywords to describe the size, color of the product, and quantity.

When doing your keyword research, make sure to focus on what people type in to find these attributes, such as “XL” versus “extra large.”

3. Consider complementary products

One thing to consider is searching for a keyword that is related to your product but that does not directly describe your product. One of the best ways to find these keywords is to type in a search for the product that you sell into the Amazon search bar and scroll down to find the “Frequently bought together” products that are displayed. An excellent way to target keywords for related products is to put them in your bullet points in the description. If you do not have any of the products listed yet, you might try searching for one of your competitors’ products and see what people bought together with it.

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4. Search for competitor products

You can learn a lot from your competitors. Type in your search term and see which products come up in the top results. Go to their product descriptions and see what keywords they use in their titles, product descriptions, and throughout their listing. This will give you some good ideas from a reliable source: someone who has achieved what you are trying to do. Competitor analysis should always be a part of the keyword strategy and marketing plan.

5. Amazon search suggestions

One of the best tips for how to find the best keywords for Amazon is to type queries that you think people might use into this Amazon search bar. When you do this, it will pop up with a list of suggestions underneath the bar. These are the top terms that people are searching for, with the most frequently used at the top of the list. This is an excellent free way to get keyword suggestions for both the most frequently used terms, and some that are excellent for long-tailed search strategies using specific phrases.

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6. Don’t ignore Google

When people begin searching for a product, many of them began on Amazon, but there is still a significant number that begins the search on Google, so you should not ignore keywords that will boost your Google rank in your keyword strategy. Once again, an easy suggestion for finding Google search terms is to type your product in the Google search bar in season suggestions that pop up. This is an easy strategy that can yield big results. You can then type these search terms into a keyword tool like Semrush or Moz to get data and analytics on these terms to see where they fit into your marketing plan.

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7. Think like your customer

If you were looking for your product, what terms would you search for to find it? Brainstorming a list of search terms that you could use to find your product is an excellent way to start. Then, you can use some of the other keyword tools and strategies to see if your list matches what people are actually searching for to find your product. You could also ask others what they would search for if they were to look for your product.

8. Google Analytics

Finding keywords is only part of the equation for driving traffic. You have to know how your keywords are performing so that you can make appropriate changes to your strategy. If you have not done so already, you need to get Google Analytics for your website. This will allow you to track the performance of your keywords and search strategy over time.

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9. Types of keywords

When developing your Amazon keyword strategy, you need to consider three different types of keywords. Keywords related directly to your product are one type of keyword. These are for an audience who knows what they want and is searching for a specific term. The second is competitor terms which can give you valuable insight into the strategies that are working for your competition. The final type of keywords is audience terms, which are general terms that cast a wider net and are meant to capture the attention of casual browsers who are not necessarily looking for a specific product.

10. Google Trends

If you do not have your own online store, Google Trends can give you insight into how the keywords from your brainstorming sessions have performed historically. This tool lets you change the categories, time range, and other parameters so that you can get a snapshot of search performance in the past. While you are searching for your brainstormed keywords, you might also get a few more ideas from the results. This is an excellent free keyword tool to add to your arsenal.

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11. Explore other platforms

If you have a product that might be sold on other platforms such as Etsy, Facebook stores, or Walmart, you might try searching on these other platforms to get ideas. The same people are searching on sites like, and Alibaba Express as are searching on Amazon. Typing search terms into these platforms and looking at the search suggestions might give you a few more ideas that you can then research to see how well they are doing on Amazon. This is another excellent source for brainstorming ideas.

Now you have 11 ideas for how to find good keywords for Amazon. Brainstorming ideas is only the first part of the equation, and you must conduct research to determine which ones will be your primary, secondary, and tertiary keywords. The key to any good keyword strategy is developing theories, implementing them, and then testing their performance over time. As you can see, there is quite a bit of science and some art to finding the right keyword for selling your products on Amazon, and the next step is to get busy building your audience and growing your business in 2021.

Chris Craft

Follower of Jesus. Husband. Father. Founder of InspireFirst and Nao Media.