So, you have a blog with the hottest content, and you’re wondering why nobody’s reading it? Let me ease your mind. Many times, the issue isn’t that you have boring content. It’s the fact that your blog is not getting discovered. You need to learn how to get your blog noticed. This is why we’ve worked hard to develop this blog promotion checklist for you.
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According to a live counter, developed by Internet Live Stats, we will be hitting 2 billion blog sites by 2020. Tumblr reports that they’ve got over 440 million blogs live right now. Basically, if you’re trying to get your blog noticed, the numbers seem like it isn’t in your favor. No need to worry, we’ll give you useful, easy-to-understand methods to reel in a niche audience through search engine optimization and much more.
Let’s list out some tactics to get your blog poppin’. To get people to land on your blog site, you’ve got to digitally drive users and take action to gain traffic. Using classic SEO best practices can drastically improve your readership. Make sure to use well-researched keywords that are more commonly searched by readers in search engines in your blog titles and body copy. Look into a software that gives you the user perspective and aids you with keyword research. A great tool as such for example is SEMrush. Utilizing this service helps bloggers see what people are searching and wanting to know. Include these same keywords in your blog post’s metadata and URL. Doing that will absolutely help you get your blog noticed.
Cross-Post Your Blog on Multiple Platforms
One trick that many bloggers do not try is linking their blog to multiple platforms. This is the easiest work that has probably the greatest upside to catching the attention of the audience that you hopefully have already garnered. Use Facebook, Instagram, Medium, and LinkedIn to cross-post (use a good amount of new copy for this strategy) and share your latest piece of content. You’re bound to get your blog noticed when your readers and friends may only be checking one of your streams of information throughout the day.
Power Tip: Allow your readers to subscribe to your blog via RSS and/or email (more on this later).
Place Internal and External Links on Your Blog
Place hyperlinks inside your articles that direct your readers to helpful information. Set up the hyperlink to open up in a new tab. Other creators may have answers or examples that support your blog’s topic. It helps to just provide that help to your readers. Videos, photos, infographics, and various forms of media can be added to your blog and that will also give the reader a breather from staring at your words. These resources will make your content more attractive for sharing.
There are numerous benefits to getting readers to check out other sources of information outside of your blog. With other competitors or creators in your industry, suggesting others to indulge in their content creates a sense of humility and trust. And competing bloggers and creators might return the favor and link to your blog. Lastly, always give credit to the sources of outside research and data.
SEO is the Organic Traffic Generator for Your Blog Promotion Checklist
Thorough keyword research and keyword inclusion are the secret weapons to getting your blog to appear in search engine results. Include your blog post’s focus and secondary keywords in your SEO title, meta description, and 2-3 times in the body of your article.
Don’t forget if you’re able to apply any SEO standards to the media elements in your blog posts. Place keywords into your image alt text areas, photo captions, and customized filenames. This will cause those images to show up in Google Image searches, which then drives more traffic to your blog.
How to Get Your Blog Noticed: Blog Syndication
Going viral is what everyone’s chasing right now. Virality is the hallmark that anybody who is looking for a traffic spike would love. The key to using a viral moment to your advantage is once there is an abundance of traffic on your site, to keep the content consistent and keep the pull. But how does one get viral? There is no rhyme or reason to it ladies and gentleman. No formula. No blueprint.
However, there are ways to help your blog have viral potential or possess a highly potent visibility. Getting published on bigger sites like Buzzfeed, Reddit, Huffington Post, and etc. can be a massive opportunity for a small blog to lasso the masses. This is a the most-competitive goal marks to achieve on your blog promotion checklist.
Syndication, or “link building”, is a tactic that requires a peer blogger’s participation. Being syndicated is when you and a blog partner or media entity have a deal to use and promote each other. A syndication partner writes summaries of your blog content and places a link to your blog post into their entries.
Having a Reddit account and sharing your article or site to a subreddit that relates to your niche will draw your perfect audience. It will be the people who truly care about what you have to say. Articles that resonate with the community have a chance to gain major traction and move on to the Reddit Popular page. Get to that page, and you’re considered correctly “viral”.
Use Social Media Platforms to Your Proper Advantage
Publishing your blog posts on your website is just the first step of reaching the public with your content. Sharing your posts via LinkedIn updates, Pinterest, Instagram, Twitter, and Facebook can give you a better chance to reach more people.
It’s crucial that you share your blog entries in a form that best fits the social medium’s taste. Pinterest pins are better received as graphics or informational imagery. Instagram is most convenient for photo and video content (don’t forget to mention “link in the bio” or update your Linktree). Get creative and vlog a version of your blog post on YouTube. Have fun with your blog entries and don’t hesitate to spread them out via social media.
If all of this seems strenuous, most blog platforms give you the ability to set your social media sharing options one time so that once you create a new blog entry, it’ll automatically trickle into your social media accounts. This feeds and lures potential audiences from multiple directions by distributing content across all areas of the web.
If you’re concerned about mixing your personal life with your ‘blogger’ life on social media, a cool solution would be to compartmentalize the two by creating separate social media accounts for the blog. By doing that you are able to direct readers to blog from your blog’s social media accounts, and keep your personal accounts clear from your blog’s content.
You can always redirect your blog traffic right back to your social media accounts by adding social media icon buttons in the header or footer of your blog.
Of course, you should have social media sharing buttons present on every blog article page. We’re big fans of the Social Pug social sharing plugin for WordPress.
It’s against internet ethics to spam others’ social media accounts with self-promotions to your blog, so I would say make sure it’s authentically relating and you’re sending viewers to your blog in a helpful context. Find relating Subreddits, YouTube videos, Tumblr posts, and send viewers back to your site if it relates with the content. It’s sort of like showing up at a big function and networking with strangers to follow up with you some other time. All the action happens in the comments section. But there’s a negative perception to the self-promoting in the comment section of others’ platforms if done incorrectly.
Connect with Your Audience Via Email
When your patrons become consistent, you have the ability to broaden your core by always being transparent. You should always give them a unique and novel piece of information that know they wouldn’t get anywhere else, and also by keeping them consistently updated. Email lists are a practical method of keeping your readers informed when there’s something new on the way. A highly targeted list gives you a channel for sharing your best content (or all of your content if the email list is powered by RSS) with the right audience. Email encourages your readers to share your content with their peers. This extends your reach, allowing you to be exposed to other people who may also get a kick out of your blog. I personally think email lists have become some of the most personal methods of audience connection.
Are you looking for an email marketing platform that’s easy to use and has awesome features? Sign up for ConvertKit for your email marketing needs.
Why Finding Your Audience Helps Your Blog Traffic
With all the blogs in the cyberverse, one may think that there isn’t a chance for a tiny blog to find enough people who want to be invested in its content. I know that there’s enough traffic out there for your blog to be successful. Once you land a niche group of readers, those supporters will return their gratitude to the content you’ve been writing on a regular basis by putting other people on to what you’re doing. It will self-fulfill and should be one of the very first items of a blog promotion checklist.
People always love being the “plug”, whether it’s with music, a Netflix show, or a podcast. All you have to do is create excellent blog content, motivate your niche audience to share, and watch your readership grow.
We here at InspireFirst want to see bloggers win. It can get discouraging to write blogs and no one’s receiving it. If you trust in your content, and execute SEO and strategic marketing, it’ll all fall down to your consistency. Inner motivation and will power is an attribute we cannot teach; I don’t think anybody can teach that. We encourage consistency and being wise with using our blogging tips and recommended tools…knowing that it will lead to your success.
The strategies above will place your blog in a broader light. Use your researched sources to diversify your viewers palette. Be transparent and interesting. One of the final pieces of advice we tell bloggers is to be authentic. In your attempt to grow your traffic and audience, it can get dicey and you can lose your integrity in small ways. Be authentic in the way you promote your content. Never spam or divert attention away from another content creator in an unethical manner.
When people land on your blog, encourage them by letting them know your purpose in writing what you are writing. Once again, give the opportunity for the readers to share your content. Here on InspireFirst, we have some great tips and tricks for bloggers. If you want to learn more about blog SEO and keyword research check out our helpful article “SEMrush Keyword Research Tutorial for Long Tail and LSI Keywords”.